Both new and veteran entrepreneurs too easily fall in love with the idea that the internet is magic and miracles can happen through social media and automation. Listen, robots are great. One day they'll rule the world and we’ll all bow down to them. But for now relying too much on automation is killing too many people’s sales efforts. You have to know what sales game you’re playing.
If you have a business you want to promote, you need to be in the content creation game. It’s overwhelming. It’s difficult. And it never ends. Welcome, friend. Whether you’ve just hopped on this content creation train or if you’ve been riding these rails for a while, you will inevitably struggle to come up with new content, new topics, and fresh approaches. If you’re starting to feel burned out and struggling to come up with new approaches to your content, allow me to share with you one of my favorite ways to brush away the brain cobwebs and come up with new and enticing angles.
Influence techniques help you find more connection points with the person you want to influence, simply by making small adjustments to your language. In the first installment of this series, we're talking about how adding an identifier, or one simple word to your requests can multiply your influence.
All my life, I’ve had this fear in the back of my mind. I’ve struggled with it, made my peace with it, and then looped back to wrestling with it once again. I don’t know if I’m normal or if I’m different, but I’ve always been afraid of people knowing this about me. So, of course, the rational thing to do is to post a blog about it on the internet where it will remain forever. Brilliant. And so, I’m about to reveal a potentially embarrassing fact about myself because I believe that through this you will learn something about you. You might see how you’ve experienced a similar struggle in your life or possibly in your business. Let’s begin. The genesis of this blog post begins when I was on the phone with a dear friend. It had been months since we’d spoken to one another. She has a one-year-old who, when he was born, experienced some trauma. He spent the first few months of his existence in the hospital. After he was cleared to go home, they have had regular doctors’ visits and in-home therapy sessions. Not to mention all the normal work that goes into raising a human being - sleepless nights, breastfeeding, and endless diaper changing. So, the gaps in between our girl-talk time is completely understandable. The great thing is that whenever we do talk, we always have amazing “a-ha!” moments together. With she and I, there is no surface level. We always get to [...]
Influence is something that we all want (and need) – especially in business. Influence makes you be a better leader, helps you team up with investors and customers, and gives you an authentic voice in your marketing. Influence is a skill that every entrepreneur should master. Influence is a skill that every entrepreneur should master. And yet, there is one major mistake most people make when they want to be influential: people worry too much about what they should say. I know. This sounds counterintuitive, but read on and you’ll find out why your persuasive efforts haven’t been working as well as you’d like. Yes, what you say and how you say it is a component of influence, but that is just the tip of the iceberg. Meaning, what someone says is usually what most people attribute to influence because that’s the only part of the process that they see and hear. The real process of being influential is knowing how to figure out what to say for each person or group you speak to. After interviewing the world’s best influencers - including CIA field operatives, hostage negotiators, con-artists, and more - their first concern is never, “What should I say?” Instead, their first question is always, “What do I need to know?” When you need to deliver a speech, pitch investors, or sit down for a sales meeting if you are asking yourself, “What should I say?” you have sabotaged your efforts before they even started, and without realizing [...]
Become Your Most Influential Self! Don't miss another update with a persuasive technique you can use today I’ve been a professional speaker since I was 23. Before then, I was a stage actress from 14 years old all the way through college. When people learn what I do for a living and find out how long I’ve had my “stage time,” they usually draw the conclusion, “Oh, so you probably don’t get nervous when you have to speak because you’ve been doing it so long.” Not true. I still feel nervous. And not just before I step on stage. I feel nervous before a webinar, before a coaching call, and before sales calls as well. So, basically, I’m nervous 50% of the time when I’m on the job. As the saying goes, “You can’t get rid of the butterflies in your stomach; just get them to fly in formation.” Fear is a constant. It never goes away. But, you can harness it. One of the best lessons I learned about fear came from the book Big Magic by Elizabeth Gilbert. She says that fear will always be on your journey. You should welcome fear and let it be a backseat passenger, but it should never be allowed to drive the car. Over the years, I’ve developed a simple pre-stage routine to manage my fears right when I need to be amazing. Body Over Mind Most people mistakenly believe they can think their way out of [...]
Brodie died. I’m sure that for all pet owners, the death of a pet is never easy. I don’t know if you could ever get used to losing an innocent creature who loved you unconditionally, trusted you more than anything else in this world, and gave you so much joy. Most people don’t know this, but Brodie was my first pet. We never had pets growing up and I got him just a few years after college. In some ways, I feel like I had a bit of a unique experience raising Brodie because everything was new, everything was a lesson, and I experienced it all through the eyes of an adult - not taking anything for granted and always seeking to understand. I didn’t anticipate how many insights about myself and life lessons I would gain from taking care of Brodie. My hopes for this article are a bit layered. First, I hope that you take a moment to truly appreciate the people and creatures in your life. Death is around the corner for all of us and we never know when it could happen. So, please give an extra hug to someone and to your pets. Show a little extra love today. Next, I hope that my first-time experiences and lessons in being a pet owner in adulthood will translate to your life – whether you have or haven’t had a pet. Patience When I got Brodie, I was scared and determined. I was terrified that I would [...]
In this article I pull back the curtain and explain the REAL steps I took to double my revenues last year. This goes beyond a few simple marketing strategies. This is the real story.
Awkward sales conversations are the worst. Plan your next launch and drive more sales with this easy-to-follow influential strategy! Plus, grab the influence cheatsheet to help you plan a year of better sales conversations!
Personal influence is so much more than just what you say. (In fact, what you say is a small part of the influential process!) Here is a simple 3-step process for positive persuasion.