Influential Content Creation: Get Better Ideas Flowing Faster

If you have a business you want to promote, you need to be in the content creation game. It’s overwhelming. It’s difficult. And it never ends. Welcome, friend. Whether you’ve just hopped on this content creation train or if you’ve been riding these rails for a while, you will inevitably struggle to come up with new content, new topics, and fresh approaches. If you’re starting to feel burned out and struggling to come up with new approaches to your content, allow me to share with you one of my favorite ways to brush away the brain cobwebs and come up with new and enticing angles.

To Be More Influential, Answer This Question First

Influence is something that we all want (and need) – especially in business. Influence makes you be a better leader, helps you team up with investors and customers, and gives you an authentic voice in your marketing. Influence is a skill that every entrepreneur should master. Influence is a skill that every entrepreneur should master. And yet, there is one major mistake most people make when they want to be influential: people worry too much about what they should say. I know. This sounds counterintuitive, but read on and you’ll find out why your persuasive efforts haven’t been working as well as you’d like. Yes, what you say and how you say it is a component of influence, but that is just the tip of the iceberg. Meaning, what someone says is usually what most people attribute to influence because that’s the only part of the process that they see and hear.  The real process of being influential is knowing how to figure out what to say for each person or group you speak to. After interviewing the world’s best influencers - including CIA field operatives, hostage negotiators, con-artists, and more - their first concern is never, “What should I say?” Instead, their first question is always, “What do I need to know?” When you need to deliver a speech, pitch investors, or sit down for a sales meeting if you are asking yourself, “What should I say?” you have sabotaged your efforts before they even started, and without realizing [...]

My 3 Step Pre-Stage Routine

Become Your Most Influential Self! Don't miss another update with a persuasive technique you can use today   I’ve been a professional speaker since I was 23. Before then, I was a stage actress from 14 years old all the way through college. When people learn what I do for a living and find out how long I’ve had my “stage time,” they usually draw the conclusion, “Oh, so you probably don’t get nervous when you have to speak because you’ve been doing it so long.” Not true. I still feel nervous. And not just before I step on stage. I feel nervous before a webinar, before a coaching call, and before sales calls as well. So, basically, I’m nervous 50% of the time when I’m on the job. As the saying goes, “You can’t get rid of the butterflies in your stomach; just get them to fly in formation.” Fear is a constant. It never goes away. But, you can harness it. One of the best lessons I learned about fear came from the book Big Magic by Elizabeth Gilbert. She says that fear will always be on your journey. You should welcome fear and let it be a backseat passenger, but it should never be allowed to drive the car. Over the years, I’ve developed a simple pre-stage routine to manage my fears right when I need to be amazing. Body Over Mind Most people mistakenly believe they can think their way out of [...]

4 Thoughts to Never Be Thrown Off by Objections Again

Sales conversations are scary because fear of rejection is woven into our DNA. And in sales conversations, you know you’re about to be rejected when you start hearing those dreaded objections. But what if objections made you feel more confident instead of flustered? What if you could leverage an objection into the very reason why someone should hire you? Learn 4 mindset shifts to help you have better command and control of your sales conversations, even with the most daunting objections.

The Influential Techniques of Frank Underwood: Persuasive Lessons from House of Cards

Frank Underwood personifies the "dark arts" of influence. Learn his best conversational influence techniques and how you can use them - in a positive and ethical way - to achieve your goals.

Why Admitting Your Flaws is Influential

Selling seems to be all about putting your best foot forward, right? Well, that might not be the case. In certain circumstances, it turns out that admitting your flaws can be highly influential! Read more to discover how 1 technique can improve your sales, draw better clients to you, and set the groundwork for a successful working relationship!