The Heroes and Villains of Influence

How do human beings make decisions? By choosing the quickest path to pleasure or away from pain. In the art of influence, this is valuable intel. You can better lead people when you understand their underlying motives. People are motivated by many different kinds of pain and pleasure. That's why influential people keep track of their target’s observable triggers - what they want to move away from and move towards. So, today, I’d like to delve into one of the lesser-discussed pain/pleasure triggers. Using this technique can swiftly shift your target’s perspective. I’ve coined this approach as... Heroes and Villains In everyone’s life, there are people we look up to and people we never want to be like. The people you want to model are your heroes. The people you never want to become are your villains. Heroes and villains are guiding posts in our lives. The closer you can be like your hero, the prouder you feel about yourself. The [...]

5 Conversation Tips for More Influence

Conversations. They can lead to powerful moments of realization and revelation. Conversations are how we, as a species, connect, learn, and grow with each other. And…conversations can be a huge source of stress, anxiety, and missed opportunities. One of the worst moments in any conversation is that terrible awkward silence. Not knowing what to say next can make you panic and worry whether or not you're making a good impression.  So, today, l'm sharing a few tips that will help you keep that conversational flow going, always.  Tip #1: Visualize Then Clarify Your first tip is to visualize during the conversation. Here’s what I mean. As the other person is speaking and telling you a story, visualize what they’re talking about as if it’s a movie playing in your mind. They could be telling you about a crazy, kooky thing that happened during their last vacation. Or, they could be telling you something as simple as what happened on their commute [...]