All my life, I’ve had this fear in the back of my mind. I’ve struggled with it, made my peace with it, and then looped back to wrestling with it once again. I don’t know if I’m normal or if I’m different. But I’ve always been afraid of people knowing this about me. So, of course, the rational thing to do is to post a blog about it on the internet where it will remain forever. Brilliant! And so, I’m about to reveal a potentially embarrassing fact about myself because I believe that through this you will learn something about yourself and it will help you get over some of your persuasion roadblocks. […]
How Entrepreneurs Get Duped with a Single Word: A Language Hack that Can Work For You or Against You
How Entrepreneurs Get Duped with a Single Word: A Language Hack that Can Work For You or Against You Let’s jump right in and talk about some brain science, shall we? In the book Blink by Malcolm Gladwell, he shares an experiment that was one of the catalysts for my unquenchable interest in the power of language and influence. Here’s an excerpt from Gladwell’s book: Imagine that I’m a professor, and I’ve asked you to come and see me in my office. You walk down a long corridor, come through the doorway, and sit down at a table. In front of you is a sheet of paper with a list of five-word sets. I want you to make a grammatical four-word sentence as quickly as possible out of each set. It’s called a scrambled-sentence test. Ready? him was worried she always from are Florida oranges temperature ball the throw toss silently shoes give replace old the he observes occasionally people watches be will sweat lonely they sky the seamless gray is should now withdraw forgetful we us bingo sing play let sunlight makes temperature wrinkle raisins That seemed straightforward, right? Actually it wasn’t. After you finished that test—believe it or not—you would have walked out of my office and back down the hall more slowly than you walked in. With that test, I affected the way you behaved. How? Well, look back at the list. Scattered throughout it are certain words, such as “worried,” “Florida,” “old,” “lonely,” “gray,” “bingo,” [...]
If you have that nagging thought that YOU are a best-kept secret, then let’s get real about what is really holding you back.
In my training programs on stage and online, I share the 10 most common motivational and influential triggers. These are underlying desires and tendencies that we all have in varying degrees. An influencer’s job is to identify which triggers are more effective for specific people. After speaking at an event for a law firm with an audience of the firm’s associates, partners, and their C-level executive clients, one of the associates approached me and asked, “When you talked about those triggers, I was by Born1945Trigger doesn’t seem weak to me. just wondering…are triggers weaknesses?” Great question! Her question revealed a new perspective that I hadn’t considered and helped me realize that this is something that I should clarify in all of my future programs. So, let’s talk about triggers, baby! Are they a weakness? Are you exploiting them? Should you feel bad if you know how to identify them and leverage them? Should you be aware of your triggers and build up a defense system around them? First, let me explain where the triggers originate from. […]