How to End A Speech … and Generate Opportunity

  by ISCTE Speaking in front of any group is stressful enough. Speaking with the added pressure to generate more business from that speech is another level of stress. One of my clients called me because he was facing that daunting situation. He was tasked with delivering a 30 minute speech to 150 financial industry colleagues. His audience was a mix of competitors and prospects. His company was sending him to the conference for PR and to drum up new client relationships. The pressure was on. He specifically had questions centered around how to end the presentation. I was very proud of him for “starting with the end in mind.” His goal was to have people who were interested in learning more about his topic to meet with him and his colleague after the presentation. Not a problem at all. But… Here is what typically happens in those scenarios. […]