Influential Content Creation: Get Better Ideas Flowing Faster

If you have a business you want to promote, you need to be in the content creation game. It’s overwhelming. It’s difficult. And it never ends. Welcome, friend. Whether you’ve just hopped on this content creation train or if you’ve been riding these rails for a while, you will inevitably struggle to come up with new content, new topics, and fresh approaches. If you’re starting to feel burned out and struggling to come up with new approaches to your content, allow me to share with you one of my favorite ways to brush away the brain cobwebs and come up with new and enticing angles.

Why The Tools That Are Supposed to Make Your Business Easier Are Failing, Draining Your Bank Account, and Making You Feel Bad about Yourself (and how to change all that)

If you have purchased a few or many online tools to help market your business and they AREN'T the reasons why and what has been missing

How Entrepreneurs Get Duped with a Single Word: A Language Hack that Can Work For You or Against You

How Entrepreneurs Get Duped with a Single Word: A Language Hack that Can Work For You or Against You Let’s jump right in and talk about some brain science, shall we?   In the book Blink by Malcolm Gladwell, he shares an experiment that was one of the catalysts for my unquenchable interest in the power of language and influence.   Here’s an excerpt from Gladwell’s book: Imagine that I’m a professor, and I’ve asked you to come and see me in my office. You walk down a long corridor, come through the doorway, and sit down at a table. In front of you is a sheet of paper with a list of five-word sets. I want you to make a grammatical four-word sentence as quickly as possible out of each set. It’s called a scrambled-sentence test. Ready? him was worried she always from are Florida oranges temperature ball the throw toss silently shoes give replace old the he observes occasionally people watches be will sweat lonely they sky the seamless gray is should now withdraw forgetful we us bingo sing play let sunlight makes temperature wrinkle raisins That seemed straightforward, right? Actually it wasn’t. After you finished that test—believe it or not—you would have walked out of my office and back down the hall more slowly than you walked in. With that test, I affected the way you behaved. How? Well, look back at the list. Scattered throughout it are certain words, such as “worried,” “Florida,” “old,” “lonely,” “gray,” “bingo,” [...]

Creating Content: Is this mindset holding you back?

Are you creating content? How often are you writing a blog post? Once a week? Twice a week? Once a month? How about your newsletter? Are you sending something out once a week? Oh, and videos…are you posting a video consistently? Don’t forget guest blog posts… they help your SEO. How often are you getting those out? It’s no wonder that an entrepreneur who is in the business of content creation gets overwhelmed by HOW MUCH content they “have to” produce. You could even throw into that mix podcast, webinars, and speeches as well. … Oh my. But beyond the struggle of just PRODUCING – the legwork or typing, filming, editing, etc. – there is the challenge of figuring out WHAT to create. …or perhaps, to be more specific, what SHOULD you create? Let me ‘splain. […]

How to Write Your Way to More Sales

Become Your Most Influential Self! Don’t miss another update with a persuasive technique you can use today   Persuasive writing doesn’t come naturally to many people. Especially if they are trying to sell something. “Ugh, I don’t want to sound too pushy. I want to give value, but I also need to promote my business. Where is the balance?” And the struggle is amplified if you are an entrepreneur, because you need to be persuasive in practically everything that you create. If you don’t know how to be compelling through the written word, you will struggle in creating your blogs, landing pages, email funnels, sales pages, webinars, and offers. Cracking the code on persuasive writing is vital to scaling your business. The more influential your writing is, the more people will read it and share it. If your writing falls flat, then your written word is now the proverbial tree falling in a forest. Did it even make a sound? […]

2017-02-21T08:07:38-08:00Influence, Sales, Writing|